Settings
Your brand, its brain, and everything it’s connected to.
Brand voice
How you actually sound — read from what you’ve told us and the captions on videos you’ve posted. Every script is written in it.
Loading…
Your story
Where is this brand going?
The north star. This decides what every script is aboutand what's at stake in it — it never gets quoted or recited, because a brand that says its vision out loud sounds like an advert.
What are you up against? (optional)
The tension every story needs — the habit, myth or incumbent you're arguing with.
Why it matters (optional)
Threads you keep coming back to (optional)
Comma separated. Recurring subjects, not hashtags.
Language
What language should scripts come back in?
Applies to everything you'll say or publish — hook, body, CTA, caption, on-screen text. Written the way a native creator actually talks, not translated from English. Contently's own buttons and menus stay in English.
Your goal
What are you working toward?
One sentence. This is what Your Path walks toward, and what weekly plans reason about pace against — so they can tell you you're behind or on track instead of just handing you more videos.
Target date (optional)
Leave empty for an open-ended goal.
Posts per week
Sets the pace the path lays out ahead of you.
Your niche
Drives what the daily batch pulls. Set during onboarding — refine any time.
Search hashtags
The exact TikTok hashtags scraped for the daily batch. Auto-derived from your answers — refine for sharper results.
How you film
What can you actually make?
References get ranked against this. It is the difference between being shown something you could film on Sunday and something that needs a crew.
This account is
Effort you'll spend
On camera, you're comfortable being
Where and with whom
Brand roster
Brand accounts we pull from
Your branded videos (awareness, product showcase) are sourced from these real brand accounts — not random hashtag results. That's what keeps references on-brand instead of all over the place. Add competitors or brands you admire, on TikTok or Instagram.
Loading…
Strategy brain
The master brain. The first brain figures out what made a video win; this one takes that plus your goal and decides what to pull and why. It steers the hashtag pull behind your video feed. Your daily plan follows what you ask for instead — we tried letting the strategy screen those references too and it threw away good ones, so it doesn’t.
Loading…
Ask your brain
Everything the app has learned — analyzed videos, your docs, references. Ask it anything.
Memory
Brand docs, notes and reference videos that ground every script. Add more any time via the Coach (bottom right) — paste, upload or a TikTok link.
Loading…
TikTok
Checking…
…
Instagram
Reel reach & saves — Graph API
Notion
Not connected — Push to Notion falls back to the shared default workspace.
Google Docs
Not switched on yet
Coming soon
Daily auto-analyze off by default
When on, it quietly studies one video a day on its own — alternating trending videos in your niche and “how to make content” technique — so the first brain keeps learning what wins and the strategy brain stays current. Nothing is pulled without it; this just keeps the brains fed.
Signed in
Signing out ends this session on this device. Password resets go through the “Forgot password?” link on the login page.
Show me around
A two-minute walk through the app, pointing at the real thing. Runs once on your first visit.
Landing page
What a new visitor sees at contently before they sign up.
Loading usage…
Team sharing isn't enabled on this database yet — run
db/migrations/003_workspaces.sql, the backfill, then 004_workspace_rls.sql.